Startup story in the small trades sector: self-employed with a stable foundation

17.02.2026

Roberto Cazzato, the founder of “Die Veredler GmbH”, transforms surfaces into design objects. Individual items of character are created in his workshop. For him, the journey to self-employment was not a spontaneous leap, but a conscious decision. It is natural to feel a bit nervous when making this kind of decision – which is why reliable partners make all the difference.

At a glance

  • Roberto didn’t want to get caught in the nine-to-five grind; he wanted to establish something of his own.
  • While he still feels nervous sometimes, he remains able to operate under pressure.
  • In the beginning, stability and clear responsibilities were of decisive importance.
  • With IFJ and PostFinance, he opted for partners who reduce complexity.

“We sell emotions”

“We sell emotions,” says Roberto. And that’s exactly how he works: focused, demanding and with a high awareness of quality.

Before almost every project, he mentally goes through various scenarios and considers what could go wrong. But that is precisely his strength: he remains calm under pressure. When it comes down to it, he delivers. This combination defines him – both as a craftsman and as an entrepreneur.

The moment Roberto took the plunge

The desire for self-employment had been there for some time. He was never really suited to a traditional job as an employee. “That’s not me,” says Roberto, looking back. The decisive moment did not come in the workshop, however, but at home. After a day at work, he sat down with his wife and said what was on his mind: he wanted to become self-employed. The answer came without hesitation: “I’ve been waiting a long time for you to ask me.” This sentence reassured him. With the support of his family, an idea became a concrete plan.

A transition, rather than a clean break

For Roberto, it was not a question of avoiding risks, but rather of ruling out avoidable uncertainties. At the time of the startup, many things changed all at once: income, responsibility and the pressure to make decisions. During this transition phase, it was clear to him that not everything should be new or unstable. Issues such as founding a company, banking and payment transactions had to work reliably so that he could concentrate on his trade.

Founding a limited liability company: with a clear structure and support

Founding a limited liability company involves many formal steps. Roberto quickly realized that he didn’t want to waste his energy on bureaucracy, but wanted to invest in building up his business.

The Institut für Jungunternehmen (IFJ) provided him with exactly what he needed. The experts accompanied him through the founding process, prepared documents and ensured that all formal steps were implemented correctly and on time. For Roberto, this meant one thing above all else: security.

He knew he was well supported and could focus on customers, projects and material procurement at the same time.

Advantages of the IFJ startup service

  • Time savings: professional preparation of all documents replaces hours of research you would need on your own.
  • Security: experienced lawyers check the documents before they are submitted to the commercial register.
  • Focus: company founders can focus on their business plan and customer acquisition.
  • Network: free webinars, events, tools and services for starting your business.

A bank that offers reliability

When he founded the company, he also had to deal with the everyday activities of running a business. Paying invoices, keeping an eye on income, managing liquidity. For Roberto, it simply had to work. He already knew PostFinance from previous years. This familiarity provided him with security, particularly at a time when he was dealing with so many new things. It was not just digital processing that was important to him, but also availability. “If I have a problem, I want to be able to reach someone who can help me.”

This combination of reliability, personal contact and digital solutions was in line with his need for stability.

Procuring materials – even beyond borders

Even if “Die Veredler GmbH” works locally, procurement is often international. Special materials regularly come from other European countries. For Roberto, this means paying bills in euros, keeping an eye on costs and meeting delivery deadlines. He processes these payments digitally with PostFinance. Thanks to SEPA payments, transfers in the eurozone are quick, transparent and, when entered digitally, free of charge. This reliability ensures peace of mind in the background, especially in the case of projects with tight deadlines.

Paying internationally

Do you, like Roberto, source materials from abroad? With PostFinance, you can process euro payments in the SEPA area digitally and free of charge. For payments outside Europe, there are further options for fast and transparent payment transactions.

Three lessons from Roberto for company founders

Roberto has drawn clear lessons from his experience – for everyone who is also toying with the idea of becoming self-employed.

  • Uncertainty and respect for what you are about to undertake are normal. These are not signs of weakness, but show that you are taking responsibility seriously. The important thing is not to be paralyzed by it.

  • No one has to solve everything alone. Support with startups, finances or administration costs money, but it saves time and energy and prevents avoidable mistakes.

  • The clearer the background processes, the more you can remain focused on the core business. Banking and organizational solutions should relieve the workload – not create additional work.

Focus on what counts

Roberto is not paid to fill in forms or manage processes. He is paid to finish surfaces and inspire customers. His story shows that successful entrepreneurship does not mean doing everything yourself, but laying the right foundations.

With the support of IFJ and PostFinance, he was able to take the step towards self-employment – nervous, but not alone. And with the certainty that the foundation will hold. Just like a perfectly finished surface.

This page has an average rating of %r out of 5 stars based on a total of %t ratings
You can rate this page from one to five stars. Five stars is the best rating.
Thank you for your rating
Rate this article

This might interest you too